Design Thinking for Entrepreneurs
February 20-21 / Leibnizstrasse 60, Berlin, Germany

12:00–18:00
Design thinking has not yet been fully embraced by business leaders as a means to navigate the constant rate of change in today's climate. This process is an essential tool that will give entrepreneurs the edge that they need to succeed.
Workshop programme
New media influence, researching tools of strategy building and visual experiments
1. First step
Personal response depends on the viewer's thoughts and values individually. This might be sometimes in conflict with cultural values.
2. Methodology
The way an image is viewed arises from the history of the media. Through time, images have been changed because of the use of different (new) media.
3. Change by design
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc.
4. Solving problems
Personal response depends on the viewer's thoughts and values individually. This might be sometimes in conflict with cultural values.
5. Identifying opportunities
The way an image is viewed arises from the history of the media. Through time, images have been changed because of the use of different (new) media.
6. Design thinking tools
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc.
Meet the tutor
Jeff Stone
Creative director Digital Design Studio
Jeff runs workshops for professionals and amateurs who are keen on new technologies. The system's organized in a way from simple to complicated.
That is why everybody is able to manage it. The workshop caters to young designers, creators, and thinkerddldfkdlfdkdfksndksfgmlss fascinated with and impassioned by their profession. With such a cadre of participants, we advance our goal of promoting and enhancing the social value of design by creating a platform for debate, knowledge exchange, and experience building.

The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
Testimonials
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Stephanie Zott
Projects manager in Pixels
You should go do something else wonderful, not dwell on it for too long. You can't connect the dots looking forward; you can only connect them looking backwards.
Kate Midlton
Creative director in DD agency
You can only connect them looking backwards. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Sarah Lewin
Founder of Pic Pen studio
You can't connect the dots looking forward; you can only connect them looking backwards.
Robert White
Creative director SoSoul magazine
Fee and Application
For applications before the 1st of January, the full workshop is €300. After this date, the fee will be €450
If you are admitted, you will receive a confirmation email within a week after submitting your application. To be officially registered as a participant, you must pay the enrollment fee. A maximum of 20 participants will be accepted.
Contact us
If you need to get in touch with us, send an email to info@digitaldesign.com, or follow us on Facebook for more news and updates
Photo courtesy of Sebastiaan ter Burg and Peter McConnochie / flickr.com
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
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